While many people believe that reading is a dying art among younger generations, current research demonstrates the opposite.
Young adults below 30 are more likely to read books on a weekly basis, for either pleasure or learning, than their older counterparts.
Digital books are becoming the new normal, as nearly 40% of these readers report reading eBooks (and that was in 2013). They are accessible on all devices, in all geographic locations, and often cost less than paperback equivalents. Readers are most likely to read on a phone or a laptop, so require a solution that lets them switch easily between a mobile device, a browser, or a desktop experience.
Baron, N. S., Calixte, R. M., & Havewala, M. (2017). The persistence of print among university students: An exploratory study. Telematics And Informatics, 34590-604.
Chen, Y. (2015). Feasability Analysis of e-Textbook and e-reader Adoption at a Business School: Perspectives from Information Systems Students. Academy Of Educational Leadership Journal, 19(3), 345-357.
Daniel, D. B., & Woody, W. D. (2013). E-textbooks at what cost? Performance and use of electronic v. print texts. Computers & Education, 6218-23.
Lang, J. (2017). The Distracted Classroom: Transparency, Autonomy, and Pedagogy. The Chronicle of The Chronicle of Higher Education. July 30, 2017. The Distracted Classroom
Van Horne, S., Russell, J., & Schuh, K. (2016). The adoption of mark-up tools in an interactive e- textbook reader. Educational Technology Research & Development, 64(3), 407-433.